If you have a “tiny house” budget and can only afford to do a free or very cheaply-made video, it may be best to wait until your budget is bigger, or not do it at all. If you can’t do it right, then don’t do it at all, because that poorly-made video is going to be a reflection on you, and has the potential to do more harm than good.
We had the opportunity to meet Brigadier General Bob Cardenas while producing our documentary “The Invisible Ones: Homeless Combat Veterans.” He was one of several good souls who appear in the show, talking about the topic of homeless veterans.
This may seem like trivial information, but it is actually very important for you to know. Especially if you run a business or are involved in social media or technology for a living. A strong presence of 50-year-olds and older online should affect the way that you advertise and try to connect with them. One can no longer assume that every person on Facebook is a teenager.
Crystal Pyramid Productions, the San Diego-based married couple Mark Schulze and Patty Mooney, has been capturing major San Diego events like Comic-Con, poignantly documenting the needs of area homeless veterans and producing corporate training videos since 1981.
I had never heard of Watts Wacker until he was the Keynote speaker at an Outdoor Advertising Association of America (OAAA) show here in San Diego in 2007. As stated at their website, “Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With nearly 800 member companies, OAAA represents more than 90 percent of industry revenues.” Thus it happened that OAAA hosted the rumpled, Hawaiian-shirt-and-shorts-devotee himself Watts Wacker.
