Business Networking Tips
Courtesy of the San Diego Regional Chamber of Commerce
San Diego Regional Chamber of Commerce mixer at the Reuben H Fleet Space Museum
Get There Early
Of course, the cool crowd likes to arrive fashionably late. But when you get there early fewer people are there and it’s easier to start a conversation. When you get there late, attendees may already be in groups, which can make it tougher to jump in.
Have Your 30 Second Commercial Ready
The number one question at any networking event is, “What do you do?” You’d be surprised at how many people don’t have a simple, natural (well prepared) response for this question. An internet search for “30 second elevator pitch” or “30 second commercial” will provide numerous resources on “how to” create a quality 30 Second Commercial. Arriving prepared will give you new found comfort.
Keep It Short And Sweet
Resist the urge to chat with the same person or group for the entire event. Networking events are not a race to collect the most cards, however you should try to make five or more quality connections worthy of a more formal follow up meeting.
Follow Up
The benefit comes from your follow up, so don’t let time get away before you do. By the next day you should have sorted out the connections you’d like to explore further – potential clients, referrals, suppliers, lunch partners, and strategic alliances. Simply follow with a friendly email or phone call (or voice mail or text) conveying that you enjoyed meeting them. Based on their response, schedule a lunch or other follow up to explore ways to help each other.
Photograph by Patty Mooney – taken at San Diego Regional Chamber of Commerce networking event at Reuben H. Fleet Space Theater and Science Center in Balboa Park, San Diego
