ECommerce Video Production
Why Ecommerce Stores Should Incorporate Video Production
When you use videos for e-commerce, you can truly bring your retail to life in a way that you’ve never been able to before. These videos can increase customer satisfaction as well as conversions.
This is an example of an ECommerce video produced by Crystal Pyramid Productions several years ago using green screen, for Memphis Audio in the year 2000.
Here are a few ways that video can help with your retail business.
Muscle Man of Technology, Bruce Pechman
Research is Important to Consumers
Consumers are seeking out videos when researching products. With all of the available information out there, it’s incredibly common for buyers to do extensive research before making a purchase decision. If you don’t have a video there for a buyer to find, they may not consider trusting your brand at all.
Video as Communication Tool
Video can be used to tell customers about your products or services. They can become communication tools that help guide buyers through the purchase journey, from discovering information about the product to actually using it once they get it home. Sometimes, people who haven’t purchased the item yet may still want to see how to use it and how it works. This can make them more comfortable to make a purchase decision.
Interactive Videos
Interactive videos can offer consumers exactly what they need. With text overlays that are clickable, consumers can discover more about your product as they go. These links can also be tracked so you can do some research into exactly what consumers want.
A Video for Your Retail Shop
It isn’t difficult to create an e-commerce video for your retail shop. Certain software has a vast library to choose from. It can be a cinch to create music, templates and more. Then, you can incorporate your own graphics, like your logo. You can even use software directly from your mobile phone to create videos on-the-go. Or you can hire a professional production company like Crystal Pyramid Productions to help bring your videos to life.
The Effectiveness of Video
Video can be more effective than other types of advertising and marketing because it goes well beyond the standard pitch. Videos are highly engaging and informative, making consumers feel like they’re part of the brand instead of simply being fed “buy” messages.
Video as Purchase Tool
Some retail videos can be used as serious purchase tools. Clickable overlays can lead the customer to purchase the items offered in the videos. Additionally, you can add sharing options so that potential consumers and current customers can share your video with others. Then new customers can purchase your product directly through it.
Animation or Voice-Over Driven Video
If you don’t have live video to use and you don’t feel comfortable in front of the camera, you don’t have to completely give up on the idea of having a retail video. You can have an animated video or photography with a voice-over. This is a good way to jump into the world of e-commerce videos before you have any quality footage to work with.
Begin with Online Video
E-commerce videos that you use on your YouTube channel, website and social media sites can be a good starter for an actual TV commercial. If you’re considering getting into TV advertising, having an online video can give you a glimpse into how well the content will be received. You can make tweaks to your online video before trying to get it on a larger platform.
Stay Up to Date
Remember that in order to use e-commerce video as effectively as possible, it’s important to stay up-to-date with the latest trends. Don’t be afraid to update your videos as needed. Your customers will love seeing fresh content on your website and social media.
Combining Business and Pleasure
Jessica Kane is a professional blogger who has worked in eCommerce for the last five years. She currently writes for Rakuten Super Logistics and recommends them for all your order fulfillment needs now available at many fulfillment centers.
