Company Online Video
Why businesses should promote themselves online with Video – by Bradley Taylor
More and more social media content is becoming image and video based. So therefore, businesses can capitalize upon this lucrative platform in order to promote themselves and stand out from their industry rivals. According to recent surveys, approximately 78% of marketers now include video content within their web campaigns. This highlights a growing need for businesses to incorporate video content into their site. Or else, they risk losing out to more technologically advanced competitors. Listed below are but a few ways in which you can effectively promote your business online via a company online video, thereby engaging with and acquiring an interactive client base.
Online Video will enhance your business website
Video based content can rejuvenate any website. You can integrate video content into all aspects of your site in order to pique user interest. For instance, on your home page you could include a promotional video, which vibrantly explains your business and what it can offer customers. Moreover, you could even add virtual video tours of your business, which clearly demonstrate to customers how they can contact you and seek your services. These videos inspire customer loyalty with your brand and ensure that clients will remember your products or services in future.
Demonstrate your business’s personality
Video content permits your businesses to establish a connection with their customers through which they can develop trust and credibility for your brand. As marketing consultants Realia Marketing state; businesses need to be “constantly looking at ways to improve customers’ web experience with interactivity”. By utilising video content, you can achieve this interactivity by introducing customers to your business and its multiple facets. This could include; profile videos of employees and business executives, customer satisfaction videos to reassure prospective clients of the validity of your products, as well as welcome videos or introductions to your business objectives and campaigns. Short yet sincere videos will encourage customers to trust your brand, enabling you to begin building a loyal client base.
Encourage active customer engagement with your brand
The best customers that your business can seek to acquire are those who are technologically vocal. Video content provides your business with an opportunity to attract and encourage consumers to actively engage with your brand and vocalize their opinions to others. You could launch a video competition to promote your brand, encourage users to upload videos of themselves using or reviewing your product, or even invite customers to post your business videos upon their own social media networks or web pages. If your customers interact with your business in this manner, it will drive more traffic and custom to your business website, and encourage yet more users to actively seek out, and interact with, your brand.
Seize the opportunity to demonstrate your business’s products or services with Online Video
More and more instructional videos are emerging on the internet. Your business can utilise this popular trend to engage with your target audience. Use video content to demonstrate the benefit of your products and to instruct customers on how to use your services. Moreover, if your business has an FAQ page, you could implement videos within it. For example, customers could post questions on how to use your product and you could reply with informative videos which visually display solutions and dispel any queries. In this way, video based content can create a great opportunity for your business to demonstrate its expertise directly to your clients.
You can create educational, informative videos or podcasts which offer users in-depth information relevant to your product or service as well as regular news updates related to your business’ activities. Moreover, if you post new content on a regular basis, you will entice users to return to your site to investigate your new products, services, events or promotional offers. You can even use a RSS feed to update visitors about new videos so they will be encouraged to return to your site. The possibilities are endless!
