by pattykaymooney | Mar 21, 2025 | San Diego Video Production, Video Production Tips
In today’s fast-paced world of sales, marketing, training, and informational videos, it’s common to find real people—not actors—appearing on camera. Whether it’s a CEO delivering a company message, an employee demonstrating a product, or a client offering a testimonial, non-professional talent brings authenticity. But let’s be honest—being on camera can be intimidating, and without guidance, even the most knowledgeable expert can come across as awkward or unpolished.
by pattykaymooney | Mar 25, 2022 | Video Production Tips
If you have a “tiny house” budget and can only afford to do a free or very cheaply-made video, it may be best to wait until your budget is bigger, or not do it at all. If you can’t do it right, then don’t do it at all, because that poorly-made video is going to be a reflection on you, and has the potential to do more harm than good.
by pattykaymooney | Feb 9, 2022 | Video Production Tips
If your video is to market your products or services, consider using a green screen for a variety of reasons. In a video we produced for Dimension One Spas, it made more sense to have waterfalls and spas in the background of the CEO than his office. So we interviewed him in his office with a green screen backdrop; with a few quick clicks, the editor keyed out the green and substituted water.
by pattykaymooney | Nov 16, 2021 | Video Production Tips
If you have a business and would like to post a video at your site to enhance your SEO (Search Engine Optimization) or market your company, you need to put your best foot forward. Nothing will turn off potential clients faster than an amateur video.
by pattykaymooney | Jul 16, 2020 | Video Production Tips
Video is an excellent way to reach potential clients, inform them about the products you offer, and persuade them to buy. There are several reasons why video is the preferred marketing tool of professionals worldwide:
If a picture is worth a thousand words, then video speaks volumes.
by pattykaymooney | Oct 18, 2019 | Video Production Tips
C-stands are secured with a sandbags. It’s standard operating procedure. A sand bag is an intrinsic part of my sound kit for when I go out on formal interviews. After I rig the boom pole on top, I can rest easy assured that the boom will not fall upon the head of the interviewee.
