8 Reasons Why Video Production Is the Best Method of Advertising – by Helen Clark
Videos have become an increasingly important tool for almost any kind of promotion. Any organization that is looking for a great way to spread the word about its products and services will likely use videos.
Videos can vary from being funny to educational and promotional. The truth is, videos are a great way to make the most out of your creativity. And you can spread some brand awareness, too. Here are some important things that make videos the best advertising method:
Reasons to Produce a Video
- Videos are great for online display advertisements.
- The internet is an excellent environment to use videos for advertising.
- All online videos are an excellent way to advertise your products and services.
- Online videos are counterparts to traditional spot advertising on television.
- Videos drive more traffic to your ecommerce site according to a Render Forest survey.
- Videos also make online users spend more time on business websites.
- Video advertisement helps generate more leads.
- Video content increases sales.
It’s because of all these facts that more and more businesses are becoming active users of online video maker platforms. On the other hand, organizations are also relying on their design teams or hire digital agencies to help them with the right video content.
What is Video Advertising?
Video advertising is still underutilized. However, it’s the best way for businesses to engage with their consumers. It provides value that other similar ways can’t. Consequently, videos are simply the best way to grab the attention of potential prospects using a perfect combination of a narrative and visuals.
This combination is a great way to introduce a new brand to the market and point out its qualities, services, and products in an effort to drive sales. Since ads change all the time, video advertising campaigns change with them.
With social media platforms becoming increasingly popular, videos have become a priority over any other type of online content in this digital world. Therefore, it has become important to excel when it comes to video communication.
Different Kinds of Video Advertising
There are three kinds of video advertising that are used to spread the word about a brand:
In-stream ads
This kind of video advertisement plays a video within a video player, using pre-roll, mid-roll, and post-roll appearances to promote video content. They are short and last up to 30 seconds. These are mostly used to improve certain content before, during, and after a user views a piece of online content.
It’s something similar to a typical TV commercial that shows up before you start watching something, interrupts while you’re watching, and shows up again after you’re finished watching.
Out stream in-read video ads
These video productions for advertising ads are becoming increasingly popular on almost all websites on the internet, as they start playing on mute with each scroll of a mouse. They can appear within images or text paragraphs, and they load as you shuffle page content.
In-banner video ads
Every webpage has a display banner ad, and this is where in-banner video ads are embedded. They auto-play once an online user enters a certain webpage.
Why Video Production Is the Best Method of Advertising
Your business niche determines the type of advertising you’ll need, but video production is an essential element of any advertising strategy. There are eight good reasons why this is so:
You can measure the success of your video advertising
The success of your video advertising campaign is fully measurable. Since it all comes to your specific business requirements and needs, you can track and measure the success of your campaign to customize it.
Most internet users prefer videos to any other type of content – other forms of advertising just aren’t that flexible or informative. Videos can be short but educational enough to point out the most important aspects of your business.
Most consumers are online
Videos deliver the necessary information in a short amount of time. That’s why email marketing campaigns, website pages, and social media channels are swarming with videos nowadays.
It’s even better if your videos are professional and high quality. Here’s a good fact for you: the majority of internet users prefer watching videos on YouTube to any other form of content. If you want to promote and advertise your services and products, use videos in your online marketing.
Videos are easy to share
Almost everyone uses social media platforms such as YouTube, Facebook, Instagram, Twitter, and so on, and these platforms make sharing easy.
With significant video sharing platforms, mobile apps, user-friendly web browsers, and free online tools, sharing videos is a simple as a few clicks of a mouse or a few taps on a phone screen. Video sharing also means more visibility and exposure for your business.
Content marketing is a priority
Content marketing has become increasingly important in advertising. The platforms and channels you use to promote your business don’t matter too much, as long as you use videos in your content marketing.
There’s always a demand for videos and, therefore, they should be an integral part of your content marketing strategy.
New technology is video-friendly
Every social media app provides suitable and dedicated video support, while modern web browsers are designed to play videos with ease.
If you take a look at any new or successfully established business, you will see that video production plays an essential role in their brand identity and recognition.
With the arrival of mobile apps, virtual reality, 4K monitors, Smart TVs, and so on, videos are now a big part of our lives, and they have become a means that companies use to communicate with their consumers more effectively.
Videos drive organic traffic
Organic traffic is precious to all brands, and since videos are now present in every corner of the internet, including search engine result pages, they have become a great way to drive more organic traffic. Such traffic is easier to convert into leads, and leads drive more sales. The math is pretty simple.
Videos make you competitive
If you want to become competitive in an overcrowded market, your brand needs to stand out from the crowd, and videos can give you that. Consumers love businesses that keep up with the trends. So, if consumers start spending most of their time on a new platform, your brand has to be there.
They appreciate videos, and video production can help you win over your competition and even get ahead of the curve by posting the most famous content formats that your consumers want to see.
Video is cost-efficient
It doesn’t take a fortune to create videos today. You can hire numerous video production companies that offer their services at affordable prices. Hire a good company to make the most out of your video advertising and communicate with your consumers in the best way possible.
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Helen Clark is a writer at VCD, a company that uses cutting edge technology and tools to create outstanding customized video editing solutions tailored to your exact business needs. VCD provides a personalized approach to your video advertising with the highest quality user experience and customer service.
