Essential Video Production Techniques You Need to Know – by Helen Clark
Secrets about Video Production Techniques That Nobody Will Tell You
Video production is a profession that requires a variety of specialized equipment. But it doesn’t have to mean that you need to invest a lot of money in order to create quality videos. Expensive and quality equipment doesn’t guarantee you anything if you don’t know what you’re doing.
The key difference is the knowledge. So even if you have cheaper equipment you can still create professional high-quality videos. Good video production means that targeted viewers will make actions after watching your material. Producing quality videos is a science. It’s not an art as many would like you to believe.
There is an artistic sense to it, of course. But at its core it’s all about the right techniques and skills that are necessary to get the job done. So, let’s see how you can improve you video production skills.
Keep the viewer’s perspective in mind when making a video
Video production is not only about good post-editing. You also need to get everything right while making the video in order to make it look good. All videos are intended for a certain audience and have a purpose. This is why you need to consider the audience, what they think about your topic, what bothers them and how your video can help.
No matter if the topic you are discussing is simple or complex, the video needs to show ways to solve these issues. The best approach is to start off by pulling in the viewers with a story that is relatable to the target audience’s problems.
A lot of people consider themselves big artists with the privilege to produce videos. And because of this mindset they make the videos about them and completely ignore their audiences. This is why people don’t get anything out of their videos.
Make the video straight to the point
Teleprompting Connie Bennett, Author
No matter what the purpose of your video is, bear in mind that people today are overwhelmed with information. This means that they have little patience for what your video has to say and that their attention is limited. Simply put, if you wander around without sticking to the point, they will stop watching before you even tell them your message.
Another important thing is the length of the video. Depending on the type of content and topic you are talking about, your video can be longer or shorter, what’s important is to always try to keep it as short as possible by being concise and getting straight to the point.
For example, if you are explaining simple life hacks, your videos should be from 2 to 5 minutes long. If it’s longer than that, people will feel like they are wasting time and look for answers somewhere else. It all depends on the topic and the target audience.
Clearly showcase possible solutions
By creating a visual tour in which you show viewers how a certain product, service, or action can help solve their problem, you will be able to engage your audience completely. Furthermore, after they’ve watched the video, they will be able to solve the problem on their own or be open to hiring services or buying products.
It’s a good idea to include quality screenshots or photos to make the video production more captivating and even include a person that is solving the problem, using the service or a product. Not only will this keep the attention of your viewers, but they will understand what they need to do even better and believe what the video is claiming.
These are the essential practical secrets you need to understand about video production. Learn to master these three things and your videos will bring good results. Without them, you can have as many effects, artistic visuals and animations as you want, but your message won’t get across.
